services
The different kinds of services offered by Lucena Consulting.
Strategic Communication Consulting
Communication is an essential management tool, from managers to employees, from customers to suppliers. Either is a company, an association or institution, communication is key to achieve their purposes. An integrated communication, clear, transparent, and fluid can be the key to the success of an organization. However, the opposite is also true! And that's the main reason that makes desirable that all institution should be sensitive to strategic consulting communication to anticipate, predict or respond to the communicational phenomenon which permanently present among existing platforms.
Crisis Communication
Crisis Communication is by definition a specific communication. However, there is not a scientific method to determine which procedures should be taken in a crisis situation. In fact, a quick review of the events, a coordinated and consistent response are able to reverse a crisis situation.
Corporate Communications
Positioning of a particular brand, company or institution, should always be set jointly by the top managers of an organization and their experts and consultants. How to achieve a certain goal? What is the expected return? In what media platforms? What's the target? Who are the partners? These are just some questions that should be answered before initiating an integrated Corporate Communications Process.
Financial Communication
This communication is key to the perception of market about a particular company and its management. It is also a specific communication that requires a unique communication language. Financial markets are very reactive to the messages they absorb, if those messages have a financial nature more awaken they will be. In this particular communication the advantage is to be aware that a dubious, unclear or incorrect message can create a crisis situation with severe consequences. On the other hand, certain messages out of context can significantly change the value of the company, creating on the market a false reality, therefore likely to lead to deception major steakholders. It is a communication skill that requires a certain level of demanding requirements.
Media training
How many times have we witnessed situations in which the protagonist of the news is faced with unexpected event? A gesture, an unclear response, an altered voice, an unusual behavior? In fact, these situations will prevail in public opinion or can be published over what he really said and considered truly relevant? Every day we get examples of this. To avoid these situations is very useful to the respondent to be aware that everything they do or say can be used editorially. Use of Media Training can help with greater clarity in inter- action with social media.
Clipping
This tool is essential to analyze the market as a whole and the company and / or brand in particular. We analyze the market before to support an integrated communication strategy. We analyzed over to set and monitor the strategy. We analyze the market at the end of each communication action to, together with the client, in order to define future actions.